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Lesson number one: Pretend you hunt lobsters.
An explanation. One of the crown jewels of IMG is Steve Shenbaum, who has trained a Who's Who of athletes -- from Greg Oden to Pete Sampras -- in how to talk to the media.
He has a very cool and unconventional approach. Far from giving players boring scripts to follow, he manages to find innovative ways to make people comfortable, and to find stories they are comfortable telling to the TV cameras.
It involves a lot of improvisation games, like you might see on some kind of comedy show.
Here you can see Shenbaum leading HoopsWorld's Bill Ingram, Sports Illustrated's Chris Ballard, and myself in a game where we are pretending, for some reason, to be lobster hunters.