The MIT Sloan Sports Analytics Conference isn’t about stats anymore. Not coincidentally, it’s much-improved.
Stats really never stood a chance at Dorkapalooza. As Danny Nowell demonstrated, a belief in information as currency quickly begets a reluctance to share information. If you think stats are the future, you’re hoarding the future a la Biff and his Grays Sports Almanac in "Back to the Future Part II."
Yes, there are still academic papers at the conference up for discussion. But the stars of the show are the stars -- the nationally famous owners, general managers and coaches.
So don’t attack this conference as a bunch of geeks trading slide rule war stories. The convention is no longer proliferating the academic advancement it symbolizes. They moved this thing away from MIT, remember.
Instead, SSAC 2014 offered us an enticing look at the future of sports entertainment. Paradoxically, that future has all to do with messy, imperfect humanity, and little to do with statistics.
Malcolm Gladwell grilling newly minted NBA commissioner Adam Silver on James Dolan’s tax benefits? Yes please. Celtics owner Wyc Grousbeck and Kings owner Vivek Ranadive getting into it over which of their teams is tanking? Don’t mind if I do. Stan Van Gundy mocking the Sixers in extreme language? Pass the popcorn already.
After so much focus on the rather dehumanizing process of commodifying athlete performance, the Sloan Conference somehow managed to commodify the humanity of its speakers. Nearly everyone at Sloan believes in the competitive power of data, but Sloan, like sports, is a personality-driven business. Selling tickets to Phil Jackson talking extemporaneously is easier than selling tickets to a guy you’ve never heard of expounding on rebounding.
It’s hard to beat live, reality TV. Adam Silver seemed a bit nervous and it was riveting. Stan Van Gundy waxed angry and it was hilarious. In their panel on negotiations, Houston Rockets general manager Daryl Morey and Golden State Warriors general manager Bob Myers appeared vulnerable and it was cathartic.
The latter event was the least contentious, which is funny when you consider how these men are supposedly tasked with swindling each other up until trade deadlines. Morey and Myers both vented about the travails of dealing with GMs who try to lecture you on what’s best for your team. They expressed frustration with peers who seek to win the trade as opposed to finding common ground. The normally opaque general managers dropped the veil and conveyed the exhaustion of working in a world so steeped in secrecy and paranoia.
Most memorably, Morey dished on his fear in response to Golden State’s deal for Andre Iguodala. Morey revealed how he thought the trade might put Houston’s Dwight Howard venture in jeopardy: “This is where my emotion takes over. I go into a complete panic. I really did. I thought it was down to us, Dallas, L.A." What followed was an anecdote about how a frantic Morey called Mark Cuban to inquire about Dirk Nowitzki (Cuban assumed that Morey was sarcastically taunting him).
Morey is among the most media-friendly GMs -- he invited the media to this conference that he co-founded, after all. “Friendly” doesn’t necessarily mean “open,” though. But alongside Myers, Morey was startlingly open.
That’s the secret for turning a suit into a storyteller. He needs some company up there on stage, people who hail from his cloistered world and can validate the statements. This is how many of these panels evoked the loose, conversational, and at times, contentious comedy of shows like HBO’s "Real Time" and ESPN’s "Pardon the Interruption."
The Parade of Loosened Ties has yet to reach the mainstream in the way many advanced statistics have. The Sloan conference is more entertaining than ever before, but it still (intentionally) plays to an exclusive audience. In Boston, we can see the future of how sports leagues will feed the fan’s increasingly voracious appetite: Get the most powerful people in sports together and get them talking.
Might you enjoy a panel of GMs discussing team needs a week before the trade deadline? Would you listen to two famous coaches razz each other for your amusement?
Suit-based sports entertainment would be the natural outgrowth of the statistical revolution that turned Billy Beane into someone Brad Pitt plays in a movie. And even though “suit-based sports entertainment” sounds terrifyingly corporate, the results at the Sloan petri dish were captivating.
Information is currency, so owners, GMs, and coaches won’t spend it on us. But celebrity is the rare currency that earns as you spend it. If the analytics movement pulled "the geeks" into the spotlight, it’s only a matter of time before those geeks grab the mike and make use of their newfound fame.