Is it a question or a statement?
On Oct. 27, two days after beating the Tampa Bay Buccaneers, Washington Redskins quarterback Kirk Cousins and his brother, Kyle, filed for the trademark to "Do you like that?" (Or "Do you like that!")
On Tuesday, the phrase will be published by the U.S. Patent and Trademark Office in the Official Gazette. That means that anyone who objects to Cousins' filing for the trademark has 30 days to provide a reason why it should not be the property of the Cousins brothers.
The filing has no punctuation on it, which led us to wonder whether Cousins meant for it to be a question or a statement.
In the original Vine, which has been watched more than 38 million times, Cousins comes into the locker room screaming, "You like that," twice. The first time appears to be ending in a question, while the second time, based on his intonation, seems like more of a statement.
I called up Cousins' marketing rep, Luke Munson, to ask whether Cousins was making a statement or had a question. "Kirk has always maintained it was a statement," Munson said.
Cousins offered his take earlier.
"Looking back at a great accomplishment, just saying, 'You like that,'" Cousins told ESPN's Tory Zawacki in January. "It's a stamp of approval on a good performance. Kinda two thumbs up."
Cousins is serious about getting the trademark.
He sold more than 4,000 shirts, with the proceeds going to the International Justice Mission. Plus, his team already has filed cease-and-desist letters to those who put the phrase on shirts. One of those sites, 500 Level, turned the negative into a positive by licensing the phrase so that they can, in good faith, sell Cousins' phrase and image on a shirt.
If no one opposes Cousins' ownership of the trademark by the end of April, it will proceed to registration.