'It's going to take all of us'

Big Three, reserves all doing their parts in Boston Celtics' push for NBA championship

Originally Published: June 11, 2010
By Chris Broussard | ESPN The Magazine

BOSTON -- Kevin Garnett has hated it from day one.

Oh, he's gone along with it -- fooling around with various nicknames in an ESPN commercial, posing with Paul Pierce and Ray Allen on magazine covers, sitting for interviews with his two star teammates.

Garnett understands the way the marketing game is played, that somebody has to feed the media beast.

But in his heart, in the Celtics' locker room, on the club's practice court, the team plane, KG has always been anti-Big ...

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