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Terry Francona: Sox image-conscious

Updated: January 17, 2013, 12:59 AM ET
ESPN.com news services

NEW YORK -- The owners of the Boston Red Sox were preoccupied with sagging TV ratings and hired marketing consultants who urged the team to place a greater emphasis on "good-looking stars" and "sex symbols," according to an excerpt from a book co-authored by former Red Sox manager Terry Francona.

Francona described how he nearly walked out of a meeting he had in 2010 with majority owner John W. Henry, chairman Tom Werner and CEO Larry Lucchino after Werner complained about declining TV ...

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