"We have to dig ourselves out of a hole that we put ourselves into. We're sitting here at 1-2 and looking up at Buffalo and the Jets," Brady said Wednesday at his weekly news conference. "It's frustrating when you lose, it's been two weeks in a row, and obviously nobody feels very good about it."
One could sense that frustration in Brady's tone, as he fielded questions on some of the areas where the team has struggled, such as running out the clock with the "four-minute offense."
"This is about winning. When you win, you don't get questions about the four-minute offense, or stuff like that," he said. "It's not like we sit here in the locker room and say, 'God, we're terrible, we can't make any plays, we're not even in these games.' We're right in them. We just have to do a better job in certain areas. If we do that, we'll start winning close games. If we don't, we'll have a miserable year. No one wants that around here."
Red-zone offense is a primary area that Brady, who was listed as limited in Wednesday's practice with a right shoulder ailment, thinks has held the Patriots back.
The Patriots scored three touchdowns in five trips inside the red zone against the Ravens. The week before, against the Cardinals, the offense was 1 of 3 inside the red zone.
Receiver Deion Branch is one of just two Patriots, along with Brady, who was on the roster the last time the team found itself under .500. On Sunday night, the Patriots snapped a streak of 145 regular season weeks with a record at or above .500. The last time the Patriots were under .500 was 2003, and that was an 0-1 mark after getting blown out against Buffalo in Week 1.
Branch said he the unfamiliar territory doesn't feel weird.
"We haven't been in it, but does it feel weird? It's the league," Branch said. "If you don't go out and take care of business on Sunday, then chances are you may lose. Sometimes you may get lucky enough to pull off a game here and there, but you're playing against a lot of great teams, we can't make any more mistakes. We've got to correct the ones that we have made, so that we dont have this situation occur again."
The most important message that Branch and fellow veterans are conveying to the younger players on the team now is that every game matters.
"Every game counts. I think that's most important. I think the guys understand that here," Branch continued. "The coaches do a great job bringing in the right guys, guys that understand what we're doing, guys that understand the program. I think once they get here they just fall in to suit with the rest of the guys. I think overall, they understand we take every game one game at a time. They're all very important."
ESPNBoston.com's Field Yates contributed to this report.