The Method to Our Madness
The Ultimate Standings ranks MLB, NBA, NFL and NHL franchises according to how much they give back to fans for the time, money and emotion they invest in them. Here's how, in four steps.
First, working with Maddock Douglas, an Elmhurst, Ill., consulting firm, we conducted a poll of 1,003 sports fans across North America to determine what they most want from their favorite teams. The survey covered 21 topics, from "has players who always give their best effort" to "provide avenues for fan ...
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