Discussion

The Method to Our Madness

Updated: June 15, 2011, 3:40 PM ET
By Peter Keating | ESPN The Magazine

The Ultimate Standings ranks MLB, NBA, NFL and NHL franchises according to how much they give back to fans for the time, money and emotion they invest in them. Here's how, in four steps.

First, working with Maddock Douglas, an Elmhurst, Ill., consulting firm, we conducted a poll of 1,003 sports fans across North America to determine what they most want from their favorite teams. The survey covered 21 topics, from "has players who always give their best effort" to "provide avenues for fan ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ESPN TOP HEADLINES

MOST SENT STORIES ON ESPN.COM