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A Reinsdorf for the next generation

Jerry's son Michael forged his own path to the Chicago Bulls' front office

Updated: February 14, 2012, 9:42 AM ET
By Melissa Isaacson | ESPNChicago.com

The assumption by seemingly everyone was that Michael Reinsdorf would one day assume leadership of the Chicago Bulls, the Chicago White Sox or both.

Everyone but Michael, that is.

"I never wanted to go to my father and say, 'Please, let me get involved in the organizations,' " Michael Reinsdorf said in an interview this week, a year and a half after taking over as president and chief operating officer of the Bulls. "I prefer the way it kind of evolved."

At one time, he ...

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