Chicago baseball's sales pitch

Cubs, White Sox face different challenges moving tickets for sub-.500 teams

Updated: May 17, 2012, 11:43 AM ET
By Jon Greenberg | ESPNChicago.com

CHICAGO -- It was perfect baseball weather Monday night, 70 degrees with clear skies, and the price at U.S. Cellular Field was just as welcoming: half-off.

But the announced attendance was just 23,358 for a mid-May game against division rival Detroit Tigers. And that's a problem. Even worse, it was the Chicago White Sox's fourth-best gate in 19 home games. The only three better came in the opening series of the season.

"You have to ask yourself, is price the biggest factor?" ...

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