Derrick Rose, adidas sticking together

Updated: February 26, 2012, 9:48 AM ET
By Nick Friedell | ESPNChicago.com

ORLANDO, Fla. -- Chicago Bulls point guard Derrick Rose signed a new deal with adidas Friday that should keep him in the company's brand for the rest of his career.

"It's a blessing, man," Rose said before Saturday morning's All-Star practice. "Definitely a blessing. They've been with me, they stuck with me from the beginning and I'm happy that I'm a part of them for the rest of my life."

Comcast Sportsnet initially reported the story early Saturday morning, saying that according to a source, Rose's new deal was for 14 years and $250 million. Rose has been with adidas since he entered the league and has become a major face of the company.

"It's great, man," Rose said. "We've been trying to get it out of the way for a long time. I just remember them bringing it up to me and I couldn't really think about the amount. I'm just blessed and feel grateful right now."

Rose has remained loyal to the company and he clearly appreciates the fact that adidas has been loyal to him.

"They've been doing everything promotional-wise to make sure that they put me out there," he said. "They're marketing me great all over the world. And that's all I need from them."

Rose's deal was a topic of conversation for fellow All-Stars as well. While Rose was being asked how fulfilling the deal was, Miami Heat guard Dwyane Wade, a Nike spokesperson, walked past and jokingly stepped in.

"It's so fulfilling," Wade said. "It is so fulfilling."

Oklahoma City forward Kevin Durant, another Nike spokesperson, was very happy for his good friend Rose.

"Fourteen years?" Durant said. "Wow. I wish I could get a 14-year deal. D. Rose deserves everything he's getting. He's an unbelievable leader. So humble. Approaches the game every single day with a focus and plays hard. If you just looked out on the court and didn't know who he was, you wouldn't think he's the MVP of the league, just how well he blends in with his teammates and how he puts himself always last. He always takes the blame for everything and as a player you like to see that in the best player on the team. So I'm very, very happy for him. He deserves everything he's getting right now."

Rose became the league's youngest MVP last season at the age of 22 and has traveled the world for adidas the past few summers as a global spokesperson. He said he feels no added pressure as the face of the company.

"Not at all," he said. "I know that with the way that I play and how hard I work, I know I should be fine."

Nick Friedell covers the Bulls for ESPNChicago.com and ESPN 1000.

Nick Friedell | email

Chicago Bulls beat reporter
Nick Friedell is the Chicago Bulls beat reporter for ESPN Chicago. Friedell is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University and joined ESPNChicago.com for its launch in April 2009.