Pippen, a 17-year NBA veteran who played 12 with the Bulls, has worked as a team ambassador for the past two seasons.
"Scottie's talents and unique experience allow him to add value to so many aspects of our organization, and we wanted his title to better reflect his role with the Bulls," Michael Reinsdorf said in a statement. "He has a great rapport with players and understands what they think about as they move through their playing careers.
"His generous personality and sense of humor helps him connect with our partners, fans, and front office, and that's evident through his work with our Corporate Sales and Branding departments, as well as Chicago Bulls Charities. We're so fortunate to have Scottie and his wife, Larsa, as part of the Bulls family."
Pippen won six NBA titles with the Bulls during the 1990s and also won two gold medals with Team USA. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2010.