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Michael Jordan 50 Greatest Moments

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42. 'Be Like Mike'

Photograph By Nathaniel S. Butler/NBAE via Getty Images

One of many products Jordan endorsed, Gatorade began its "Be Like Mike" ad campaign in August of 1991 after Jordan won his first title with the Bulls. The catchy jingle's chorus quickly became iconic and helped solidify Jordan's role as sports' greatest pitchman.