The College Football Playoff has announced the launch of its philanthropic initiative "Extra Yard for Teachers," a program to honor and support teachers.
The College Football Playoff Foundation has pledged at least $5 million this year for the program, which will go toward teachers both nationally and in the communities that host the national championship.
"The College Football Playoff is committed to making a difference on game day and every day," playoff executive director Bill Hancock said. "The playoff will provide an incredible opportunity to meet a need in K-through-12 education thanks to the strength and resources of college football."
ESPN will team with the foundation through both financial support and a commitment to multiplatform storytelling about great teachers and mentors.
"Extra Yard for Teachers" will work to develop and implement programs that provide resources to classrooms, recognize standout teachers, offer professional development and leadership training and inspire future teachers among grade-school students.
Additional funding for "Extra Yard for Teachers" will come from licensing revenue from playoff merchandise sales, donations, grants and sponsorships.