Bitcoin to sponsor St. Pete bowl

Updated: June 18, 2014, 11:01 AM ET
ESPN.com news services

Bitcoin St. Petersburg Bowl is the new name of the bowl game in St. Petersburg, Florida.

The bowl announced the news on Twitter on Wednesday, and unveiled its new logo.

Bitcoin replaces Beef O' Brady's as the naming sponsor for the bowl.

Information from ESPN's Brett McMurphy was used in this report.

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