They call the game between them the Civil War, but Oregon State put aside its dislike of its in-state rivals to congratulate Oregon quarterback Marcus Mariota who won the Heisman Trophy on Saturday night.
The Beavers placed an ad in Sunday's The Oregonian to congratulate Mariota and also made a digital ad.
"We have a lot of respect for Marcus," said Oregon State assistant athletic director Steve Fenk. "While many years apart in age, Marcus displays the same type of class that [Oregon State's 1962 Heisman Trophy winner] Terry Baker does on a daily basis."
Fenk said the school partnered with The Oregonian on the ad and didn't know what the cost of the full-page ad was.
Oregon has won seven straight games in the series, including a 28-point win this season.
Mariota received the second-highest percentage of possible points (90.92) in Heisman voting history, behind only Ohio State quarterback Troy Smith, who had 91.63 in 2006.