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For UGA, fan experience is No. 1

Athletic Assoc.'s staff delving into new ways to keep Bulldog Nation in seats

Updated: May 31, 2012, 12:11 PM ET
By David Ching | DawgNation

ATHENS, Ga. -- Ask Greg McGarity about his responsibilities as Georgia's athletic director and it won't be long before one of his favorite catchphrases -- "customer service" -- enters the conversation.

Since he took over as AD just before the 2010-11 school year, McGarity has regularly emphasized that he is extremely serious about offering fans a game-day experience that is enjoyable to the point that they are willing to abandon the comforts of home.

"We'll probably never be able to ...

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