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Wolverines push marketing envelope

Brandon hire Lochmann came from Knicks to help modernize Michigan

Updated: June 19, 2012, 9:45 AM ET
By Michael Rothstein | WolverineNation

ANN ARBOR, Mich. -- One of the first things Hunter Lochmann did when he left the high-profile, high-pressure world of marketing the New York Knicks for the Michigan athletic department was read a book.

He needed to learn about what he was getting into as the athletic department's first chief marketing officer besides what his new boss, Dave Brandon, told him. Lochmann, along with Brandon, knew they would push untested boundaries when it came to marketing and modernizing Michigan.

So ...

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