It finally happened, after fake Twitter accounts popped up last year and fan clubs created Facebook pages and Twitter accounts, along with numerous T-shirts being made.
Michigan quarterback Denard Robinson joined Twitter on Monday, with the name @DenardX.
But as his name pops up for the second consecutive year in the early Heisman Trophy race and after another huge performance leading Michigan back to beat Notre Dame 35-31 on Saturday, Robinson has joined his teammates and friends in the Twitterverse.
Not that his coach, Brady Hoke, is the biggest fan of social media.
"I'm not big on either one of the technologies," Hoke said. "I think there's probably a time and a place for it, but personally I'm not a believer in it."
But does Hoke care whether his quarterback is Tweeting?
"I only care if it is representing this team in a correct manner," Hoke said.
Not surprisingly, Hoke isn't on Twitter. Then again, there was a time most thought Robinson would stay away as well.
A quick look at the first few hours of @DenardX:
Followers: Surpassed 10,000 around 2 p.m. Tuesday
Days on Twitter: Less than one
Number of followers behind Justin Bieber: About 12.5 million
Number of followers behind Ohio State basketball player Jared Sullinger (@Jared_Sully0): About 30,000
First tweet: "This Cam and lace don't know what to tweet."
First reply: To @_JuicyJasz: "sounds like somebody is mad"
Best tweet: In a reply to @DesmondHoward: "Thanks twin but we got to keep working so the 132nd team can do something special this year."
First person he followed: Lil Wayne
First follower, potentially: BenBrightLights (B.E.N.)
Notable followers: Desmond Howard, Jay Feely, Notre Dame running back Jonas Gray, NASCAR driver Brad Keselowski, Braylon Edwards, former Eastern Michigan basketball coach Charles E. Ramsey, Cleveland Cavalier Manny Harris
Notables he's following: Desmond Howard, Manny Harris, Michigan AD Dave Brandon, Lil Wayne
Michael Rothstein covers University of Michigan sports for WolverineNation. He can be reached at firstname.lastname@example.org or on Twitter @mikerothstein.