- Darren Rovell, ESPN.com Sports Business reporter
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The New York Knicks might be 3-0 for the first time since 1999, but the network that broadcasts their games, the MSG Network, isn't off to the same hot start.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
After ESPN.com contacted the MSG Network about an ad seen in the New York area on Tuesday morning, the network confirmed that ad, as well as what is believed to be at least three other similar-type ads, would be completely removed from all its locations.
"It's Friday night," the ad said. "You can either go out and attempt to pick up sixes and sevens or stay home and watch (Knicks guard Jason) Kidd dish out dimes."'
Earlier this week, the New York Post reported that the network, under the same business umbrella that includes the Knicks, would pull a particular ad after a representative admitted it was "bad judgment" and apologized to anyone who was offended.
"It's Friday night," the ad said. "You can either see a Broadway harness malfunctioning or you can watch real men fly."
The ad was referring to the Broadway show "Spiderman: Turn Off The Dark," in which actors have been injured, including Christopher Tierney, who fell 30 feet from the air into the orchestra pit in December 2010. Tierney, who sustained four broken ribs and fractured three of his vertebrae, returned to the show four months later.
The ironic part of the ad, which the Post pointed out, was that it featured Knicks forward Amar'e Stoudemire, who is out at least a month and a half after having a procedure done on his frequently injured left knee.
On Tuesday, MSG Network said it would take down all ads associated with its recent campaign for the Knicks, which generated buzz but also were considered controversial.