Oklahoma and Texas have agreed to keep their game at the Cotton Bowl through 2025. The previous agreement had gone through 2020, contingent on the city making since-completed upgrades to the stadium.
Each school has received payments of $500,000 for playing in Dallas, along with a split of ticket sales, which are distributed evenly to both sides. Many premier games in the area have been staged at AT&T Stadium in Arlington, Texas, including the Cotton Bowl Classic bowl game, which was moved from Fair Park in 2010.
To keep the Red River Showdown from moving, too, the city of Dallas spent roughly $57 million on stadium improvements, which included the installation of a new scoreboard and the addition of 16,000 more seats to increase the seating capacity to 92,200. Dallas has since spent another $25 million to improve the amenities of the Cotton Bowl.