Jones goes where no owner has gone

Non-football events at Cowboys Stadium are another way for Jerry to market his team

Updated: April 1, 2010, 11:00 AM ET
By Calvin Watkins | ESPNDallas.com

It seems Jerry Jones wants to bring the world to Cowboys Stadium.

An international soccer match. The NBA All-Star Game. A boxing card featuring main event fighters from the Philippines and Ghana. The Super Bowl. All will dance or have danced on the big stage of Cowboys Stadium.

And Jerry Jones is planning more.

He wants to bring NHL hockey, an Olympic swimming qualifier and who knows what else to the $1.2 billion palace in Arlington.

Traditionally, NFL owners don't ...

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