Source: Big 12 pushing projected value

Updated: June 14, 2010, 9:42 AM ET
ESPN.com news services

As part of his strategy to keep the Big 12 Conference intact, commissioner Dan Beebe is trying to convince Texas -- the key -- and other schools that a 10-team model would still provide strong television revenue, a source familiar with Beebe's plan told ESPN's Joe Schad on Sunday.

Beebe has been told the loss earlier this week of Nebraska to the Big Ten and Colorado to the Pac-10 could diminish the value of the Big 12 by as little as 8 to 10 percent.

Beebe is stressing ...

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