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Yu Darvish opens doors to Japan

Rangers get opportunities to cash in on new pitcher's popularity in his homeland

Updated: January 26, 2012, 1:04 AM ET
By Richard Durrett | ESPNDallas.com

ARLINGTON, Texas -- When Japanese pitcher Yu Darvish makes his first appearance on a bullpen mound on the back fields at Surprise Recreation Campus less than a month from now, don't be surprised to find a company name on a sign tied to the fence behind him.

With close to 100 Japanese media members expected to attend, including at least six major network television stations from Japan filming Darvish's every move at spring training, the Texas Rangers are likely to sell advertising space. ...

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