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Victoria's Secret at Cowboys Stadium

Updated: September 28, 2012, 11:50 AM ET
By Tim MacMahon | ESPNDallas.com

It might make the Dallas Cowboys the butt of jokes, but Jerry Jones will go pink for profit in his $1.2 billion football palace.

A Victoria's Secret PINK store will open Monday at Cowboys Stadium, a first at a professional sports stadium or venue.

"We think it's cute as a bug and very in place to show it and sell it out there," Jones said Friday on KRLD-FM.

The Cowboys sent out a news release promoting a ceremonial ribbon-cutting event that will take place a ...

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