Bowl game in Dallas has new sponsor

Updated: October 4, 2012, 6:40 PM ET
ESPN.com news services

DALLAS -- The New Year's Day bowl game at the Cotton Bowl has a new sponsor.

The Heart of Dallas Bowl will debut Jan. 1 with teams from the Big 12 and Big Ten.

The Dallas-based nonprofit was announced Thursday as the sponsor replacement for TicketCity. The previous sponsor held the title the first two years for a game created to fill a void after the Cotton Bowl left its namesake facility for Cowboys Stadium in nearby Arlington.

The game on Jan. 1, 2014, will feature ...

Read full story


You must be signed in to post a comment

Already have an account?