Bowl game in Dallas has new sponsor

Updated: October 4, 2012, 6:40 PM ET
ESPN.com news services

DALLAS -- The New Year's Day bowl game at the Cotton Bowl has a new sponsor.

The Heart of Dallas Bowl will debut Jan. 1 with teams from the Big 12 and Big Ten.

The Dallas-based nonprofit was announced Thursday as the sponsor replacement for TicketCity. The previous sponsor held the title the first two years for a game created to fill a void after the Cotton Bowl left its namesake facility for Cowboys Stadium in nearby Arlington.

The game on Jan. 1, 2014, will feature teams from the Big Ten and Conference USA.

"The Big Ten Conference is excited to partner with the Big 12 and Conference USA in the Heart of Dallas Bowl," Big Ten commissioner Jim Delany said. "We look forward to participating in this unique and charitable event in one of college football's most historic venues and applaud the individuals that helped make this vision a reality."

Heart of Texas was formed recently with a mission of raising money for community needs through sports and entertainment events.

Information from The Associated Press was used in this report.