Revive us again with World Cup fever
Soccer awakens followers every four years; other leagues can learn from its zeal
The World Cup's ability to spread soccer fever throughout the United States reinforces my belief that the NBA and MLB need to adjust their postseason formats.
The most effective way to grow any congregation is with an annual revival. FIFA puts on its revival every four years, inviting the 32 best teams in the world to compete in one location. It's the Woodstock of soccer. It's impossible to ignore. Trust me, I've tried.
Truth is, we've all tried to avoid catching ...
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