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Rooney to Lead New ESPN Outdoors Initiative

Updated: June 22, 2005, 8:47 PM ET

ESPN will launch a new business initiative, ESPN Outdoors, to coordinate company-wide, multi-media efforts in the outdoor genre, it was announced today by ESPN President George Bodenheimer.

Michael Rooney, senior vice president of ESPN The Magazine, will assume added responsibility as general manager of ESPN Outdoors. In this newly created role, he will oversee the Great Outdoor Games, which will return to Lake Placid in July; ESPN2's extensive outdoor programming; and B.A.S.S., ...

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