Bedazzling ballhandlers make video a Stomping success

From NBA stars to urban streetballers, Nike's ad-turned-music-video has captured a cult following. ESPN.com's Darren Rovell followed the Harlem Globetrotter-like bouncing ball to the creative minds of Weiden+Kennedy.

Updated: June 15, 2001, 12:21 PM ET
By Darren Rovell | ESPN.com

On a Tuesday in March, 18-year-old Luis Da Silva Jr. arrived at Kaufman Astoria Studios, Stage E, just as he was told. After going through wardrobe and makeup, and greasing up his body with baby oil to create the illusion of sweat, the 5-foot-11, bald-headed wonder they call "Trikz" flaunted the basketball moves he had been practicing in his "2-by-4 backyard" in Elizabeth, N.J., since "the first of the Chicago Bulls' three-peats began."

Da Silva dazzled before the five cameras with his Harlem ...

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