NBA, Reebok team up with 10-year deal
NEW YORK -- The NBA, the league that provided a stage to make Nike a household name during the 1980s and '90s, announced a marketing and licensing agreement with Reebok on Wednesday.
The 10-year alliance will give Reebok on-court apparel exclusivity with the NBA beginning in the 2004-05 season. The shoe and apparel company also will become the official outfitter -- from warm-ups to game jerseys -- for all 29 NBA teams, 16 WNBA teams and the new National Development Basketball League. The ...
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