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Horse racing needs to get jockeys into position

Updated: November 20, 2001, 11:12 PM ET
By Kenny Rice | Special to ESPN.com

There I sat with my popcorn awaiting the latest Gene Hackman movie. The theater lights went dim, the screen lights came up and there was a ... commercial?.

There on the big screen, fellow captive movie goers and I watched a dozen NASCAR stars pile out of a car and rush to the concession stand to buy a Coke. It was a fun bit. And I had seen another NASCAR theme commercial before previews last year.

A friend asked me if jockeys ever did commercials. She had never seen them in any. Outside ...

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