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Collectors already cashing in on hoop star

Updated: July 22, 2003, 6:05 PM ET
By Darren Rovell | ESPN.com

With a cover shot in Sports Illustrated and a feature on ESPN's SportsCenter, high school junior LeBron James is getting the star treatment. Unfortunately for the hoop sensation from Akron, Ohio, that treatment extends to the collectibles market, as well.

And it's getting ugly.

In the wake of his appearance on the Feb. 18 cover of SI, demand for collectibles related to "the next Michael Jordan" has skyrocketed. The frenzy erupted so quickly that after only a couple days James, just ...

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