A weekly survey of what's happening at the busy intersection of sports and pop culture:
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IBM's "e-Business" commercials, featuring Moses Malone, Detlef Schrempf, Bill Laimbeer, Muggsy Bogues, Xavier McDaniel, George Gervin and Tex Winter.
I figure it breaks down something like this:
The guy who pitched the idea for the ad sees an understated, wry metaphor comparing teamwork and infrastructure.
His bosses think it's a stretch, but they give him the green ...