Mike Leach is considered an innovator, a reputation he earned by tweaking and boosting the spread offense at Kentucky, Oklahoma and now Texas Tech.
This area of expertise does not include Heisman Trophy public relations for his senior quarterback, Kliff Kingsbury.
At least not until this summer.
"We could do ice or soap sculptures and put them all over the place,'' Leach said. "We need to get in the gutter, go for shock value. We need to spread the quilt as far as we can."
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