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Super Bowl winners are naming rights losers

Updated: August 5, 2002, 10:02 PM ET
By Darren Rovell | ESPN.com

Teams that win a Super Bowl seem to keep losing their stadium naming rights deals.

The New England Patriots, following a trend of the past two Super Bowl champions, announced Monday that its new stadium will not be called CMGI Field, but Gillette Stadium after the Internet development company backed out of its 15-year, $114 million naming rights deal with the team.

Both the St. Louis Rams and Baltimore Ravens lost their stadium naming rights deals after the partnering companies ...

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