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NASCAR aims to attract Hispanics

Originally Published: September 5, 2002
By Jerry Bonkowski | ESPN.com

For a sport with roots steeped in the South, it appears NASCAR could find itself again heading southward in a quest for new fans and new horizons.

South of the border, that is.

With last month's announcement that Brazilian open-wheel driver Christian Fittipaldi will leave CART and become a full-time driver on the Busch circuit in 2003, it's likely more Latinos will soon follow Fittipaldi, either as fans or as drivers, team members or team owners.

And it's that same community ...

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