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Do new ads work the United Way?

Updated: October 2, 2002, 10:48 AM ET
By Eric Neel | Page 2 columnist

Page 2's "Critical Mass" is a weekly survey of what's happening at the busy intersection of sports and pop culture.

On the air United Way NFL public service announcements (airing throughout the NFL season)

Back in the 1970s, the United Way, a fine charitable organization just trying to help the kids and bring a little love and money to America's communities, launched a series of PSAs in partnership with the NFL. You remember these spots: Burly NFL lineman with big hair, dressed ...

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