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BUSCH signs on with B.A.S.S.

Acquisition of a major beer sponsor marks a milestone

Updated: July 26, 2005, 2:09 PM ET
By Michael Jones | B.A.S.S. Times

BIRMINGHAM, Ala. — In what has almost become a rite of passage for sports in America, the acquisition of a major beer sponsor marks a significant milestone. For bass fishing, this moment came during the 2002 CITGO BASS Masters Classic in Birmingham when BUSCH Beer announced it had signed a multiyear sponsorship agreement, becoming the "Official Beer of B.A.S.S."

"BUSCH Beer's sponsorship of B.A.S.S. is an exciting opportunity for the brand to reach many of our core consumers," said ...

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