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What's hot, not for the week

Updated: October 18, 2002, 2:05 PM ET
By Dan Shanoff | Page 2 columnist

Was it just a few years ago that an athlete's biggest consumer-products thrill was to be featured on a box of whole-wheat cereal? A new generation of star has dismissed "You better eat your Wheaties" in favor of "It's in the game," or one of any number of catchphrases associated with sports video games.

Where have you gone, Mary Lou Retton? These days, players don't vault to superstardom without being on the box of a video game -- or, at least, a role in one of the ubiquitous and ...

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