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No business like shoe-business

Page 2 rates the new basketball shoe ads for AI's "A6" and Tracy McGrady's "TMac2."

Updated: November 7, 2002, 9:22 AM ET
By Eric Neel | Page 2 columnist

Page 2's "Critical Mass" is a weekly survey of what's happening at the busy intersection of sports and pop culture.

Ever since Spike and Mike did "It's gotta be the shoes!," commercials for basketball treads have been must-see. These days, they're the premier ads on television -- sharp cinematography, jammin' soundtracks, and a subtle blend of street smarts and Madison Avenue savvy.

Like the league itself, the world of hoop shoe ads is a come-strong-or-don't-come-at-all thing. Almost ...

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