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Sharpie plans to make its mark in commercial

Updated: November 9, 2002, 4:14 PM ET
By Darren Rovell | ESPN.com

"Sharpie-gate" was missing one key player when Terrell Owens made headlines three weeks ago -- the permanent marker company itself.

Until now.

Inspired by Owens, the San Francisco 49ers' controversial and outspoken wide receiver who pulled a Sharpie out of his sock to autograph a football after scoring a touchdown on Monday Night Football, the leader in the indelible pen market plans to debut a football-themed commercial beginning Sunday.

"Everywhere I went I was hearing stories," ...

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