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MJ remains a sought-after endorsement prize

Updated: December 31, 2002, 7:29 PM ET
By Darren Rovell | ESPN.com

Gone are the days when his every move on the court was a potential poster. When he was the cornerstone of a team that would win six NBA titles. When a catchy commercial jingle had everyone singing how they wanted to be like Mike.

At 39 years old and now more role player than superstar, Michael Jordan is headed toward retirement yet again, though this time without speculation of his imminent return to the game he once so easily dominated.

Still, even in the twilight of his career, ...

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