RCA to sponsor ABC's HDTV broadcast
Alex Wallau, president of the ABC Television Network, and Mike O'Hara, executive vice president of Worldwide Marketing and Sales for Thomson, announced that Thomson's RCA brand will sponsor ABC's Super Bowl HDTV broadcast. RCA will be identified on-air as ABC's HDTV sponsor. "Super Bowl XXXVII" will be broadcast on SUNDAY, JANUARY 26, on the ABC Television Network.
"We're delighted that RCA will sponsor the Super Bowl," said Mr. Wallau. "ABC is especially pleased to enhance the ...
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