How to win fans and influence people

Updated: January 21, 2003, 7:37 AM ET
By Mark Cuban | Special to SportsNation

Editor's note: In the Ultimate Standings, the Dallas Mavericks rank 5th among all major sports franchises, and rank 1st in the category of "Fan Relations." We asked Mark Cuban to tell us how he turned a moribund franchise into one of the most successful in sports.

When I bought the Dallas Mavericks three years ago, it was a beaten organization. There was a culture of survival, but not a lot of hope or expectation for success.

The sales office had a great ...

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