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All-Star center Yao quenches thirst for Gatorade

Updated: February 7, 2003, 12:36 AM ET
By Darren Rovell | ESPN.com

Be like Yao? Don't laugh. It could become a catchy jingle some day.

Sports drink maker Gatorade announced on Thursday its signing of Yao Ming. The Houston Rockets' 7-foot-6 center, who will start his first All-Star Game on Sunday, could become the brand's most important athlete endorser since Michael Jordan became Gatorade's first athlete spokesperson in 1991.

The multiyear deal will consist of a marketing campaign in both the United States and China, said Tom Fox, vice president ...

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