Iverson has given NBA new credibility

Allen Iverson and other players with street cred have helped the NBA corner the urban market.

Updated: February 26, 2003, 12:41 PM ET
By Darren Rovell | ESPN.com

He was finally too good not to be on the cover.

But when Allen Iverson appeared on the NBA's Inside Stuff magazine in 1998, the tattoo on his left arm was strategically cropped out of the photo. And when the Philadelphia 76ers guard appeared on Hoop Magazine a year later, gone were his earrings and neck tattoo thanks to the magic of modern-day computer technology. Even the artwork on his arms was curiously obscured by headline type.

Less than four years later, the NBA isn't about to ...

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