The one man to go where no Swede had boldly gone before, or has since, has almost put himself in charge of waving the gold-and-blue pompons.
"Oh, of course I'm rooting for him to do it," says Hakan Loob, from his home in Stockholm. "Everyone over here is behind him. We've been counting down the goals, and if Markus does reach 50, it'll be big, big headlines.
"I guess some guys might let their ego get in the way and hope to hang on to
a record like that. But that's not me. I believe records ...
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