Discussion

Everyone loves a winner with a smile

Updated: April 8, 2003, 5:32 PM ET
By Darren Rovell | ESPN.com

He hasn't declared for the NBA draft yet, but Syracuse freshman forward Carmelo Anthony's performance in the NCAA Tournament has sports marketers dreaming up possible opportunities.

A deal to peddle Caramello, the candy bar? A "Melomar" cookie? Or perhaps a Car"mel(l)o yello" soft drink?

For those that are focused on tapping the NBA demographic by riding on the heels of a top draft pick, Anthony would provide another option to what is sure to be a very expensive endorser in projected ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE MEN'S COLLEGE BASKETBALL HEADLINES