Everyone loves a winner with a smile
He hasn't declared for the NBA draft yet, but Syracuse freshman forward Carmelo Anthony's performance in the NCAA Tournament has sports marketers dreaming up possible opportunities.
A deal to peddle Caramello, the candy bar? A "Melomar" cookie? Or perhaps a Car"mel(l)o yello" soft drink?
For those that are focused on tapping the NBA demographic by riding on the heels of a top draft pick, Anthony would provide another option to what is sure to be a very expensive endorser in projected ...
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