A series you can't afford to miss

The NBA Finals might not post huge ratings, but the Sports Guy expects it to be a great show.

Updated: May 31, 2005, 2:18 PM ET
By Bill Simmons | Page 2 columnist

All right, I can't resist it ...

BOWEN!!! KITTLES!!! It's the NBA Finals on ABC!!!!

Or how about this one ...

JACKSON!!! JEFFERSON!!! It's the NBA Finals on ABC!!!!

Let there be no doubt: A Spurs-Nets series was a worst-case scenario for ABC, coming on the heels of a fourth-place finish for the 2003 ratings season. (Although I never understood how Fox could finish third when the network doesn't run anything from 10-11 p.m. every night. Shouldn't that count as a ...

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