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In Detroit, Laimbeer's Shock treatment works

Originally Published: June 25, 2003
By Nancy Lieberman | Special to ESPN.com

Bill Laimbeer couldn't believe it.

They played the game. Some of them even seemed to live for the game. But when it came to actually tuning in to watch their peers play WNBA games on TV, many of his Detroit Shock players wouldn't bother to pick up the remote control.

So shortly after Laimbeer was hired as Detroit's new coach 10 games into last season, he quickly gave his new team an order: Get DirecTV installed and start tuning in.

The change is just one of many things ...

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